Finding the best time to post on Facebook more helps your business and reaches your active audience but finding the best time to post on social media not easy it is a very hard task.

One of the things that you have to consider as well as how to know when to post your content? Every niche has a different time, the best time to post on Facebook.

For example, for the fitness area, we are people who usually start their exercise in the morning or early morning, and so it is best to post content about first fitness early in the morning, right, because it makes sense.

But for business, depending on us, what we usually see at the back of our analytics is that we are most efficient and effective when we post on Wednesday night and Sunday night. It’s a normal thing, right? So every brand has a different best time to post.

So in this specific post, we’re going to show you how to know your best time to post on Facebook, especially when you have tried to do it already.

Why Post Timing Matters?

Certain groups of people will be active online at specific hours and on specific days, while others will not, and because a post will only be seen by a small portion of your audience for a short period of time.

A tweet, for example, has an average longevity of 15–20 minutes, a Facebook post has an average organic reach of 5–6 hours, and a LinkedIn article has an average lifespan of 48 hours. You may be missing out on some pretty valuable impressions and engagements if you don’t understand how your audience interacts and engages with Social Media.

Understanding your audience’s peak usage periods, on the other hand, can boost engagement, click-through rates, and, eventually, conversions. As a result, the time it takes to post matters.

Find The Best Posting Times of Successful Posts

Reaching your audience takes precise planning and research. Each platform requires a different approach to make sure that your content gets seen. And creating content is hard work. So you want to make sure that the maximum number of people see it. Here are some questions that you should consider when you’re posting across any channel.

What is the timezone of your audience?

it’s important to identify how scheduling works for your timezone, so you can better allocate your time and energy towards the right audiences. This can be especially tricky if your company doesn’t have allocated regional pages, but uses one official account to post global content.

It can become even Messier when you’re posting targeted content from the official account to each specific region. To keep organized, it’s best to update a content calendar so you can clearly see the order of when your scheduled posts are supposed to go out.

Which audience is the content made for? 

You know your audiences more than anyone, and each platform attracts a different community with different content preferences. While your LinkedIn audience could be made up of potential or current employees, your Instagram audience could be made up of your number one fans.

It goes without saying that the more engagement you get, the more visibility you have. Of course, this is a lot easier said than done, which is why it’s important to measure and benchmark your best performing content. This will help fuel your brainstorming sessions so that you can create even more content where your audience already loves

When is your audience the most active?

Having a larger audience doesn’t necessarily mean you’ll get higher engagement. Luckily, there are resources in both native and third-party tools that can help you zero in on when your audiences are active the most.

With these overviews, you can see exactly which day of the week and times your audience is engaging with your content, or when they’re even online. It’s important to note that the degree to which this information is available differs from platform to platform. For example, well this information can easily be found on Instagram and Facebook,

it’s not always obvious for LinkedIn. Nevertheless, you should still get a benchmark by publishing at different times, and seeing where you get the most activity. an easy way to start would be comparing content published on the weekends versus the weekdays.

Let’s talk about the best time to post on Facebook

It’s becoming increasingly difficult to break through the crowded newsfeed especially when it comes to organic content. But don’t worry, we’ll walk you through a few little tricks that will help you get your content seen.

On Facebook, you can access when your fans are online by going to your page in business manager, clicking insights, and then clicking posts.

best time to post on Facebook

Data like this will appear showing you when your fans are online most followed by a daily breakdown.

According to this data set, our audience is most active at 8 am pacific time as opposed to evening hours. But if you really want to experiment, you can always take the AP test. To do this simply post the exact same content at different times and monitor the performance.

best time to post on Facebook

Well, this may be a bit more time-consuming. There are third-party tools like social bakers, which can make this process smooth. Rather than go through multiple steps we have business managers you can get suggested publishing times the minute you schedule your post on Instagram,

you can access this information and creators to view once you’re there select the Instagram logo click insights and select audience.

Here you can see when your Instagram audience is most active with the ability to filter by day or hour. We can already see that the results differ from our Facebook findings. Well, the Facebook audience is more active in the morning hours Instagram is usually most active in the evenings.

Understanding audience behavior is key to knowing when you should post on your different channels. Remember, audience behavior can always change over time or seasonally.

So it’s always good to check in periodically and run quick tests to see what’s working. And that wraps up our quick session. I hope you’re one step closer to publishing your content at the perfect time, Every time.

best time to post on Facebook

So when your fans are online data shown for a recent one-week period, times of days are shown in your computer’s local timezone

So the good thing about this is, every week, it’s going to change definitely because it depends on the behavior of your audience.

Do you know how much more time people are spending on this green because of the quarantine? Take a guess. an hour, two hours? Well, according to a study by HR, people are spending an average of five hours and 14 minutes every day on their screen.

That’s an 18% increase compared to the weeks prior. That’s insane. Now putting the whole social media will affect your mental wellness issue aside, what does this increase in screen time mean for your business?

Increase your online activities. Whether it be hosting a webinar, a zoom conference, or releasing some business-related entertainment, like a cooking show, a workout party, or even a tick-tock video.

Don’t just disappear. Don’t just reduce your activities. Do something fun to engage your audience.

So what is the latest stats on the best time to post on social media as of October 2020.

The best time to post on Facebook is Wednesdays from 11 am to 1 pm. Wednesday is overall the best day to post. However, you can post anytime between Monday to Saturday, from 9 to 3 pm. Don’t even bother posting on Sundays, because Sunday’s are overall the worst day.

When you find the best time to post content on social media. It’s worth testing expectation in the real online world, this is the best way to schedule your content on Facebook and other social media platforms and check regularly that how your strategies working

Best Time to Post on Facebook by Niche

If your business is a specific niche below you will find best time to post on Facebook based on your business specification

Best times to post on Facebook for consumer goods

During the week, consumer brands are in high demand online. At a time when the majority of office workers are “glued” to their news feeds. From 10:00 a.m. to 5:00 p.m., Wednesday through Friday. Daily engagement rates are much lower before 8:00 a.m. and after 5:00 p.m.

Best times to post on Facebook for consumer goods

Image Credit: Postoplan


  • Best time: Wednesday at 1:00 pm and Friday at 11:00 am.
  • Best days: Wednesday and Friday.
  • Worst day: Sunday.

Best times to post on Facebook for media

The media has little trouble reaching a large and engaged audience on Facebook. Almost 74 percent of the social network’s users visit it on a daily basis, never losing interest in the news or the discussions. This opens up a considerably larger and more flexible window for publishing media.

It’s worth noting that even on weekends, the social network’s readership keeps track of what’s going on in the globe. It’s also in the social media feeds. However, it is recommended to post the news twice a day, around 8:00-10:00 a.m. and 5:00 p.m. The worst times to publish are before 5:00 a.m. and after 6:00 p.m.

Best times to post on Facebook for media

Image Credit: Postoplan

  • Best time: Tuesday, Wednesday, and Thursday at 5:00 pm, Friday from 8:00 am to 9:00 am
  • Best day: Wednesday
  • Worst day: Sunday

Best times to post on Facebook for education

In comparison to other industries, educational content is substantially more popular in the morning and evening. On weekends, there are also some bursts of activity. However, the best coverage is expected Monday through Friday from 9:00 a.m. to 12:00 a.m., and Saturday from 1:00 p.m. to 9:00 p.m.

Best times to post on Facebook for education

Image Credit: Postoplan

  • Best time: Wednesday at 9:00 am and Saturday at 5:00 pm
  • Best day: Wednesday
  • Worst day: Sunday

Best times to post on Facebook for nonprofits

Non-profit organisations are most active on Facebook during the workweek, with Wednesday and Friday mornings being the busiest hours. It’s significantly more difficult to get subscribers’ attention from 8:00 a.m. to 3:00 p.m. on Wednesday through Friday. Every day till 6:00 p.m. and after 19:00 p.m. is the most hopeless time.

Best times to post on Facebook for nonprofits

Image Credit: Postoplan

  • Best time: Wednesday and Friday at 8:00-9:00 am
  • Best day: Wednesday
  • Worst day: Saturday and Sunday

Best times to post on Facebook for tech

Whether your firm is targeting a B2C or B2B audience, the statistics reveal that Wednesday is the ideal day to publish for greatest engagement. From 9:00 a.m. to 12:00 a.m., Monday through Friday, stable contact is expected. While the morning is a busy time in this profession, by the end of the day, engagement has dropped to its lowest point, which occurs after 6:00 p.m.

Best times to post on Facebook for tech

  • Best time: Wednesday at 9:00 am
  • Best day: Wednesday
  • Worst day: Sunday

Best times to post on Facebook for healthcare

Monday through Friday, from 9:00 a.m. to 3:00 p.m., is the most productive time for publications. After hours, it’s unsurprising that engagement drops. Every day before 6:00 a.m. and after 7:00 p.m., there is the least coverage on medical themes.

Best times to post on Facebook for healthcare

  • Best time: Wednesday 10:00 am to noon
  • Best day: Wednesday
  • Worst days: Saturday and Sunday

Best times to post on Facebook for finance

Financial newspapers, in particular, attract the attention of Facebook users during the workweek, although most of the other categories do as well. Monday through Friday, from 9:00 a.m. to 12:00 p.m., is when interest peaks. The audience’s interest dwindles during the day, reaching nil after 18:00 on a regular basis.

Best times to post on Facebook for finance

  • Best time: Wednesday afternoon
  • Best day: Wednesday
  • Worst days: Saturday and Sunday

Right Time to Post On Instagram

Now what about Instagram, the best time to post on Instagram is Wednesday 11 am and also 10 am to 12 pm on Fridays. However, it’s pretty safe to post between Tuesday through Friday from 10 am to 3 pm. The least amount of engagement occurs from 11 pm to 3 am. So there’s really no point.

Ideal Time to post On Linkedin

What about LinkedIn? Well, surprise, Wednesday once again. I wonder if people are just bored on holiday. Posting between 9 am and 12 pm gives you the best result.

However, don’t attempt to post off to 9 pm on LinkedIn because probably no one’s online at that time. Except for Workaholics. but you’re online at that time. So post your best content on Wednesdays and avoid posting on Sundays. Also, avoid early mornings and late evenings.

Try to post during the day. Of course, you should always check your audience insights on your apps to find out exactly when your audience is the most active and adapt your strategy accordingly.

Best Time to Post On Facebook FAQ

What is the best time to post on Facebook?

Analysts believe that Wednesday at 3:00 p.m. is the best time for Facebook to reach the most possible audience. The optimum option, according to SMM experts, is to choose time intervals between 12:00 a.m. and 1:00 p.m. on weekends, and 1:00 p.m. to 4:00 p.m. on Thursday and Friday.

What is the best time to post on Facebook for maximum exposure?

Wednesday is the greatest day to post on Facebook. Between 11:00 a.m. and 1:00 p.m. is the optimal time. In general, the best engagement occurs between the hours of 9:00 a.m. and 3:00 p.m. on weekdays. This means that during the week, from mid-morning to mid-afternoon, user activity peaks.

When is the worst time to post on Facebook?

On weekends, the most inconvenient time frame that comes to mind is 10:00 p.m. to 9:00 a.m. Because people are relaxing and indulging in their passions at this time of year: they drink, dance, have fun, watch their favourite movies, or simply sleep off a long week. The advertisements will be ignored. Keep this in mind before posting and choose your words carefully.

When is the Best Time to Post on Sunday?

On Sunday, user engagement is low. Posts are viewed from 11:00 a.m. to 12:00 a.m. and 1:00 p.m. to 2:00 p.m., so you might receive a few more views at these times, but it’s still better to post on Monday.

What Was the Best Time to Post on Facebook in 2021?

Make use of Facebook Insights. It will assist you in determining the optimal time to publish your posts. Thursday or Friday would be the best days for your posts, not Wednesday. Take advantage of the social media platform’s tools.

Is There a Best Time to Post on Facebook for Likes?

Yes, there’s such time. Post posts from 1:00 to 4:00 pm on Wednesdays, Thursdays, and Fridays, and you will see that the number of likes under the posts will steadily increase.

Is it better to post on Facebook Thursday or Friday?

Thursday and Friday are two of the most popular days to post on Facebook. As a result, it is recommended to undertake media publications on Thursday. Friday is an excellent day for product releases, non-commercial releases, and entertainment content.

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This Post Has 3 Comments

  1. Ch. Ejaz

    Wow amazing information thanks for sharing keep it up.

  2. Siraj Ahmed

    Good information will you please share best time for twitter post thanks

    1. Faisal

      Siraj Ahmed, we post in the future as soon as possible

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