Connect with us

Hi, what are you looking for?


Avoiding the content catalog ‘arms race’ is helping Apple TV+, says analyst

Source: Joseph Keller / iMore

A smaller Apple TV+ catalog but a focus on quality content is thought to be one of the reasons that the streaming service is doing so well with critics, according to a new report.

Michael Nathanson, a media analyst with MoffettNathanson, believes that the decision to stick to “quality over quantity” has so far stood Apple TV+ in good stead. That’s according to a new WSJ report.

Apple TV+ launched in 2019 and while it has a smaller collection of content for customers to choose from, it’s that decision to avoid the “arms race” that Netflix and other streamers are in, that has allowed it to collect some top-notch movies and TV shows. The recent Oscars wins for CODA show how important that decision has been — the movie cost Apple TV+ a cool $25 million, a record for Sundance after the movie premiered there in January last year. The movie went on to become the first from a streaming service to win the coveted Best Picture Oscar this past weekend.

The move into streaming TV content was one that Apple hoped would help diversify its services revenue, something that it has managed to do — despite Apple TV+ being a relatively small portion of the overall Apple services business.

While the streaming service, which costs $4.99 a month, makes up a small portion of those revenues, it has grown steadily since its launch. Revenue for Apple TV+ nearly doubled in its fiscal 2021, which ranges from October to September, compared with its fiscal 2020, to an estimated $2.2 billion, according to Toni Sacconaghi, an analyst for Bernstein.

CODA is far from the only Apple TV+ name to do well in terms of industry praise and awards, of course. Ted Lasso is a massive hit while The Morning Show and For All Mankind have been winners in their own right, too. And priced at $4.99 per month, Apple TV+ is cheaper than the competition. Another factor that could help it gain, and then keep, subscribers. The move into live sports with Friday Night Baseball certainly won’t hurt its chances, either.

If you want to enjoy Apple TV+ in style, be sure to check out our list of the best Apple TV deals on the market today.

Exclusive content

TV+ logo
TV+ logo

Apple TV+

100% exclusive content for the price of a cup of coffee.

Advertisement. Scroll to continue reading.

With TV+, you can watch well-produced, big-budget TV shows from famed directors, and starring award-winning actors and actresses across all your Apple devices and with up to six members of your Family Sharing group.

We may earn a commission for purchases using our links. Learn more,

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); = id;
js.src = “”;
js.defer = 1;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

var fbAsyncInitOrg = window.fbAsyncInit;
window.fbAsyncInit = function() {
if(typeof(fbAsyncInitOrg)==’function’) fbAsyncInitOrg();
appId: “291830964262722”,
xfbml: true,
version : ‘v2.7’

FB.Event.subscribe('xfbml.ready', function(msg) {   // Log all the ready events so we can deal with them later
  var events ='ready-events');
  if( typeof(events) === 'undefined') events = [];

var fbroot = $('#fb-root').trigger('facebook:init');


Click to comment

Leave a Reply



President Biden is currently dangling a tantalizing clean energy opportunity in front of the Gulf Coast, one that seems tailor-made for Texas to seize....


SACRAMENTO — Legislation to decriminalize certain psychedelic drugs such as “magic mushrooms,” MDMA, ketamine and LSD was gutted by the California Legislature on Thursday, though the...


Updated August 12, 2022 at 7:20 p.m. EDT|Published August 11, 2022 at 6:00 a.m. EDT Cash effective tax rates of most-profitable companies since 2019...


Norfolk Southern sent a statement to The Times: “Norfolk Southern and its contractors worked quickly to clean-up the spilled product following last month’s derailment,...

Online Business Success

A vegetable vendor speaks on his mobile phone at a retail market area in Kolkata, India, March 22, 2022. — Reuters Annual food inflation...


GamesBeat’s Rachel Kaser considers her allegiances in the new Splatoon title, and also joins the roast of Forspoken.Read More


You May Also Like


Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...