Apple TV+ is gaining but it has a long way to go before it catches the big streaming services.
As reported by JustWatch (via 9to5Mac), Apple TV+ has gained one percent market share in the United States in the fourth quarter of 2021. That has resulted in a total of a two percent market share gain over the course of last year. The streaming service now commands 5% of the streaming service market in the country.
While it is good news to see that Apple TV+ is gaining a foothold in a saturated market, it still has a long way to go to catch the big services. HBO Max, which is in fifth place and just ahead of Apple’s streaming service, currently has a 12% market share.
For comparison, HBO Max has 12% of the streaming share in the United States, while Hulu and Disney+ (both owned by Disney) dominate 13% market share each. Amazon Prime Video comes in second with 19% share. Unsurprisingly, Netflix remains in first place with 25% – although the number of subscribers dropped by 2% compared to the previous quarter.
In 2021, the SVOD market saw extreme growth in competition. Apple TV+ ended the year on its highest market share to date, and added 2% throughout the year. Netflix and Prime Video continually lost market share as other platforms such as HBO Max, Paramount+, and Discovery+ gained momentum. Adding +5%, HBO Max had the most successful year in 2021.
Apple TV+ is available for $4.99 per month which is now four times cheaper in the United States when compared to Netflix’s similar-quality tier. The service is also available as part of any of the Apple One subscription bundles.
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With TV+, you can watch well-produced, big-budget TV shows from famed directors, and starring award-winning actors and actresses across all your Apple devices and with up to six members of your Family Sharing group.
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