Connect with us

Hi, what are you looking for?


Apple shares new iPhone privacy ad highlighting how data brokers use your info

Source: Christine Romero-Chan / iMore

Apple has shared a new ad that highlights how data brokers take information and sell it to the highest bidder. The ad, part of Apple’s ongoing iPhone privacy push, follows someone who stumbles upon an auction as people bid to buy their data.

The ad, which is available via YouTube and will be backed up by a TV and billboard presence, highlights some of the iOS 15 features that people can use to try and take back control of their data including their location, browsing history, and more.

Apple has long focused on privacy as a key selling point for its iPhone lineup and it continues to add features aimed at helping people control who can and cannot access their information. Features like App Tracking Transparency mean that people are more aware than ever of which apps are tracking their usage while advanced Safari anti-tracking features help to keep your IP address out of the hands of data brokers.

Those interested in learning more about the steps they can take to protect their privacy, and the features available to them, can read more on Apple’s website. Apple also published a document titled A Day in the Life of Your Data last year, explaining how data brokers and other companies use our data for profit.

Data brokers collect and sell, license, or otherwise disclose to third parties the personal information of particular individuals with whom they do not have a direct relationship.

As privacy becomes more than a buzzword for people around the world, and amid ongoing concerns about the amount of information companies like Meta and Google collect, Apple’s commitment to protecting data could be the best iPhone feature of all. This ad, while humorous, is spot on — left unchecked, our devices can leak all kinds of information to companies, often without us even realizing it.

We may earn a commission for purchases using our links. Learn more,

Advertisement. Scroll to continue reading.

(function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0];
if (d.getElementById(id)) return;
js = d.createElement(s); = id;
js.src = “”;
js.defer = 1;
fjs.parentNode.insertBefore(js, fjs);
}(document, ‘script’, ‘facebook-jssdk’));

var fbAsyncInitOrg = window.fbAsyncInit;
window.fbAsyncInit = function() {
if(typeof(fbAsyncInitOrg)==’function’) fbAsyncInitOrg();
appId: “291830964262722”,
xfbml: true,
version : ‘v2.7’

FB.Event.subscribe('xfbml.ready', function(msg) {   // Log all the ready events so we can deal with them later
  var events ='ready-events');
  if( typeof(events) === 'undefined') events = [];

var fbroot = $('#fb-root').trigger('facebook:init');


Click to comment

Leave a Reply


Online Business Success

Analysts are mixed on the imposition of an extra 10 per cent super tax as the optimists don’t see a huge impact — Canva/file...

Top Stories

The Los Angeles Times reported Friday that recently opened NFT-themed burger joint Bored & Hungry no longer accepts cryptocurrency as a form of payment...

Online Business Success

Finance Minsiter Miftah Ismail delivers the budget widening speech in the National Assembly on June 24, 2022. Screengrab Govt withdraws tax relief to salaried...

Top Stories

Bitcoin hit a 2022 low at $17,580 on June 18 and many traders are hopeful that this was the bottom, but (BTC) has been...

Top Stories

Chainalysis head of international policy Caroline Malcolm expects Australia’s new rules governing crypto advertising, promotion and consumer safeguards to follow a similar path to...

Top Stories

A YouTuber started traveling the world to see whether he could survive solely on Bitcoin as a means of payment. In the latest episode...


You May Also Like


Introductions get a lot of attention. I’ve explored the topic of how to write them even though as a reader, I always skip them....

Online Business Success

The internet is now our nervous system. We are constantly streaming and buying and watching and liking, our brains locked into the global information...

SEO Guide

There are all kinds of pictures of the world on the internet, but to find one of these specific pictures that you want to...

Online Business Success

You can think of link building in many ways. I like to call it tedious, painful, and a test of patience. It’s also necessary...