Every business leader knows that having a great product or service offering isn’t even half the battle. The most successful companies are the ones that stand out from the field and gain consistent customer awareness and interest. You can have the best offering in your industry, but without effective marketing, your business doesn’t stand a chance.
Business leaders and entrepreneurs looking to step up their marketing efforts can always go to classics like Seth Godin’s This Is Marketing or Neil Patel’s Hustle. But you should also be sure to check out these five new books that will help you master marketing and drive great outcomes for your business.
This book explores the rapidly growing channel of partnership marketing—a model where brands create a program filled with trusting, transparent partnerships and pay partners only for pre-agreed upon outcomes such as sales, leads or traffic. Robert Glazer is the founder of Acceleration Partners, the world’s largest partnership marketing agency, and he shares why businesses need to invest heavily in partnerships, and provides a playbook for doing just that.
Jantsch is the author of one of the most respected marketing books, Duct Tape Marketing, and his new book teaches readers how to develop a system to take every customer from where they are to where they want. Jantsch’s system is honed by over 30 years of experience working with thousands of brands, and he has actionable takeaways you can use to build your own marketing engine.
Chance is an award-winning professor and lecturer at Yale, but before that, she was a highly successful social media influencer. This new book is an in-depth examination that will help you rethink a lot of what you know about influence—including why your go-to strategies for negotiation might make you less influential, how to make your ideas stand out, and much more.
Yovanno is the CEO of impact.com, a leading partnership technology platform with a $1.5 billion valuation. This book shares case studies of impact.com’s work with Fabletics, Target, Walmart and more to demonstrate how marketing partnerships can be a growth channel for any business—and why the companies that join the partnerships revolution now will reap outsized returns.
Hormozi is an entrepreneur who built a thriving business without traditional marketing tools or techniques. Rather than using a state-of-the-art marketing funnel, detailed analytics, or carefully built email sequences, Hormozi and his team used a simple strategy: they made customers offers they couldn’t refuse. Hormozi shares a system for how businesses can charge more, enhance their offerings and wow customers—all without following the tried-and-true rules of marketing.
Effective marketing requires consistent learning. If you read these five books, you’ll get the knowledge to jumpstart your business’ marketing efforts in 2022.
Schwartz is an acknowledged expert in SEO with more than 10 years of experience delivering results — literally, millions of dollars — for upper-level B2B and B2C companies. His work spans across popular websites, including clients such as WordPress, Quora, and Zendesk. Schwartz cut his teeth in SEO by taking SurveyMonkey’s organic search result from 1 percent to one of the company’s primary sources of worldwide revenue. He is a highly sought speaker at business schools and conferences worldwide.
SEO, according to Schwartz, requires a strategic mix of data-driven logic and fostering a creative, individualized atmosphere that allows for some trial-and-error experimentation. The best SEO strategy for your company will not be the same as for your competitors. Schwartz shows how to leverage the unique selling points of your company to deliver exceptionally better results.