However, it’s not enough to write an article mentioning your product or service. With guest posts, it’s important to strike the right balance between effectively promoting your company and serving the needs of the outlet that’s publishing your post.
If you have a guest posting opportunity coming up, be sure to follow this helpful advice from the members of Young Entrepreneur Council.
1. Tell A Story
When writing a guest post for another website or publication, one thing you should focus on to ensure it’s effective in “advertising” is to write about an experience in your company that taught you a lesson. Readers are craving real stories and information that they can relate to and learn from. Storytelling is the best “advertising” there is. – Alfredo Atanacio, Uassist.ME
2. Prioritize Value
In our content-driven world, the more value you bring to the readers, the better advertising your post becomes. So my advice is to stop thinking about it as a piece of advertising and to start thinking about the most useful, actionable, memorable and targeted advice that you can give to the audience of the particular publication. When people feel seen, they become loyal. – Daria Gonzalez, Wunderdogs
3. Find Publications With Similar Audiences
Start by looking for publications that have the same target audience as yours. When that happens, you don’t have to put in any extra effort to promote your business. Just focus on creating posts around your product or service that create value for your audience. If you can create valuable content, even the mention of your business or a link to one of your products can add huge value to your brand. – Josh Kohlbach, Wholesale Suite
4. Provide Quality
The main selling point of a guest post should be its quality and helpfulness. There’s not usually a need to directly mention yourself or your business at all unless you want to tell a story to illustrate a point. The objective is to establish yourself as an authority that potential customers will want to contact. – Kalin Kassabov, ProTexting
5. Build Authority
When guest posting for a different publication, always focus on creating high-quality content that the readers will find engaging, interesting and helpful. This will help you build authority and you’ll easily be able to gain trust. Use guest posting opportunities to create authority rather than promote your brand. In the long run, you’ll attract leads and boost conversions. – Thomas Griffin, OptinMonster
6. Leverage Your Area Of Expertise
The best way to promote your business in a guest post is to not be promotional. Instead, focus on educating your audience about something in the industry they are not aware of. This means writing on areas of your true expertise and speaking from real-life examples. Also, always remember to have a link back to your site somewhere in the content. – Kelsey Raymond, Influence & Co.
7. Include Real-Life Examples
Real-life examples always attract people and resonate with them. So, when you write a guest post, be sure to include a case study or a success story. This is a great way to advertise your business in an indirect way. You’re stating the facts and showing your audience what your business can do. With success stories and examples, you’ll build your brand through guest posts. – Syed Balkhi, WPBeginner
Since most guest posts expressly prohibit advertising, the most effective way to gain attention for your brand or business is to be exceptional with your message. If you’re writing an educational piece, give 110%. Provide the readers with your best stuff. Then, make sure that when someone searches your name online, you or your company are at the top of the page. – Jared Weitz, United Capital Source Inc.
9. Show The Right People
Advertising works only when it’s shown to the right people. So the No. 1 thing to consider when writing a guest post for a publication (specifically if your goal is marketing) is the audience. Who are the readers? Do they fit into your buyer persona? If not, there’s not much reason to move forward because even if you get the views, there won’t be any further action. – Solomon Thimothy, OneIMS
10. Consider Guest Posts Part Of Your Portfolio
Even though you’re writing a post for someone else’s site, it should still be considered a component of your larger body of work. What I mean by this is that you shouldn’t forget about the content of your guest posts, but consider them part of a larger conversation you’re having through all the content you share online. This will also encourage more engagement with readers on these other sites. – Bryce Welker, Real Estate Schooler
11. Offer Actionable Advice
I’ve found that providing readers with actionable advice and relevant hyperlinks leads to stronger guest post engagement. You’ll want to consider the problems your readers will encounter and offer crisp advice that they can use to solve their issues. If you can help people through your guest post, they are far more likely to check out your website. – John Brackett, Smash Balloon LLC