10K Projects signs global deal with Trippie Redd, for what he says is $30m

US rapper Trippie Redd has signed a “long-term” deal with Elliot Grainge-owned independent record label 10K Projects.

While not specifying the terms of the deal, the label has said in a press release that the “long term” agreement with Trippie Redd will keep him “at the label for years to come”.

As reported by the likes of Complex earlier this month, prior to the official announcement of the deal, Trippie Redd published an Instagram post suggesting that he had “Just signed to @Elliot for 30m”.

In an additional comment under the post, he added that the agreement is a three album deal for three years.

Trippie Redd released his debut album A Love Letter to You in 2017.

He has since released four studio albums, six mixtapes, eight EPs and almost three dozen singles, amassing 15 Platinum and eight Gold certifications in the process.

10K Projects (Ten Thousand Projects) is a Los Angeles-based record company founded in 2017 by Elliot Grainge.

The firm has found particular success in the world of modern hip-hop, with artists such as Trippie Redd, who has released three Top 10 US albums with the company.

Others on 10K’s roster include/have included Surfaces, Aitch, Internet Money, and Poorstacy.

The news of Trippie Redd’s deal with the label follows last month’s news that Grainge has acquired the Homemade Projects label, with Homemade Projects founders Zach Friedman and Tony Talamo being named Co-Presidents of 10K Projects.

“I know I speak for everyone at the label when I say I am so honored and humbled to be able to continue our extraordinary partnership with Trippie for years to come.”

Elliot Grainge, 10K Projects

“We launched 10K Projects as a label where artists have complete creative freedom and the support to realize their vision,” said the label’s founder and CEO, Elliot Grainge.

“Trippie Redd has thrived under these conditions, releasing a lifetime’s worth of music in just five short years and becoming a singular voice in contemporary music.

“I know I speak for everyone at the label when I say I am so honored and humbled to be able to continue our extraordinary partnership with Trippie for years to come.”

“Elliot signed me when I was 16. From the start he’s always pushed me to do everything on my own terms which is the most important thing to me.”

Trippie Redd

Trippie Redd commented: “Elliot signed me when I was 16. From the start he’s always pushed me to do everything on my own terms which is the most important thing to me.

“I’m grateful to have had him as a partner for this long and excited to make more hits with 10K and keep growing together.”

“Trippie Redd is that very rare artist who is always pushing the boundaries of music genres, always surprising, always challenging.”

Zach Friedman and Tony Talamo, 10K Projects

Current 10K Projects Co-Presidents Zach Friedman and Tony Talamo, said: “Trippie Redd is that very rare artist who is always pushing the boundaries of music genres, always surprising, always challenging.

“The fact that his unique approach has also been highly successful on a commercial level, just highlights what an exceptionally rare creative force he is.”

“Super proud of everything we’ve accomplished so far and I can’t wait for the unbelievable years to come.”

Trippie Redd, Peter Jideonwo

Peter Jideonwo, Trippie Redd’s manager, said: “We’re grateful to continue to make history with Elliot and the 10K team, Zach, Tony, Molly, Sam & Hannah, through Trippie’s upcoming releases.

“Super proud of everything we’ve accomplished so far and I can’t wait for the unbelievable years to come.”Music Business Worldwide

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